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AdventuRush, an initiative by Mahindra & Mahindra Limited, is an online platform that handpicks best industry partners who offer safe and authentic adventure experiences on-ground.

Mahindra & Mahindra Limited understands the sensitivity of the personal data shared or to be shared by you either as a user or visitor of this website and is committed to protecting the privacy and security of your personal data. Your privacy is important to us.

This privacy policy provides you with information on how Mahindra & Mahindra Limited having its registered office at Gateway Building, Apollo Bunder, Colaba, Mumbai 400 001, Maharashtra, India (“we”, “us”, “our”) will process your personal data as (i) a user; and as (ii) a visitor of this website

You are advised to carefully read this Privacy Notice before using this website or availing any of our products and/or services available thereon. By visiting and/or using our website, you are consenting to the processing of your personal data as set forth in this Privacy Policy. If you do not agree to the terms of this privacy policy, please do not access this website or purchase any products and/or services available thereon.

1. Which of your data we process

Website visitors: In the course of your visit of this website, we will automatically collect the following information:

• the selected page on the website (URL);
• date and the time of your visit of this website;
• your IP address;
• your geo-location when permitted by you on your device;
• name and version of your web browser;
• the website (URL) you have visited before you accessed this website;
• details of your usage of this website;
• details of your searches on this website; and
• certain cookies (see point 2 below)

Users: We collect your personal data from you directly viz., name, email address, postal address, telephone number, login address, password, financial information, medical information, and insurance information when you provide us with it either when you register or book an adventure trip on the website, as the case may be or when you contact us for any product and/or service(s) offered thereon.

There is no obligation to provide the data that we ask you for. However, if you do not provide your personal data, you will not be able to make use of all the functionalities and features of this website or to book your adventure trip on this website.

We may receive information from third parties who have received the information from you with your consent to further disclose it to third parties. You may disclose financial information to a third party for processing your payment. Kindly note that we do not process any information related to payment and we will not be responsible for the information provided to the payment partner.

You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the website or transmitted to other users of the website or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Also, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

2. Cookies

This website uses so-called cookies. A cookie is a small file that may be installed on your device when you visit a website. Cookies are generally used to provide site visitors with additional functionality within the site. They may for example be created to keep track of your visit and support your navigation of the website, help you resume where you left off and/or remember your preferences and settings when you visit the website again. Cookies cannot access, read, or modify any other data on your device.

Most of the cookies used on this website are so-called session cookies. They are automatically deleted once you leave the website. On the other hand, persistent cookies remain on your device until you delete them in your browser. We use persistent cookies to recognize you when you visit this website the next time.

In addition to session and persistent cookies, the following types of cookies are also used on this website:

• Necessary Cookies: These cookies are essential for the proper functioning of the website and cannot be disabled. They enable basic features such as navigation, access to secure areas, and authentication.

• Web Beacons: Pages of our website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us to count users who have visited those pages or opened an email and for other related website statistics for recording the popularity of certain website content and verifying system and server integrity.

• Flash Cookies: Certain features of our website may use local stored objects (or flash cookies) to collect and store information about your preferences, navigation to, from and on our website. Flash cookies are not managed by the same browser settings as are used for browser cookies and we advise you to keep yourself updated on how to manage your privacy and security settings for flash cookies on your device.

• Third-Party Cookies: Some features of our website may rely on third-party services, which may also use cookies. These cookies are subject to the respective privacy policies of the third parties.

If you want to control the cookies installed on your device, you can modify your device settings so that it notifies you when the website wants to install a cookie, or you can block cookies altogether. You can also delete cookies that have already been installed on your device. Refer to the ‘Help’ function within your browser for more information on how to do these things. By showing how and when our users use this website, it can help us to improve our website on a continual basis.

Please note, however, that disabling cookies might affect your online experience and/or prevent you from taking full advantage of the website as some cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies. These cookies do not store any personally identifiable information.

3. Purpose for which we process your data

We will process your personal data set out in point 1 for the following purposes:

• to make this website and its contents available to you and to further optimize and develop it
• to provide you with information, products or services that we or other third-party service providers may offer you on our website
• to provide you with notices about your account, subscription, and order, including payment information, cancellations or other notices.
• to carry out our obligations and enforce our rights arising from any contract entered into between you and us including for billing and collection.
• to notify you about changes to our website or any products and/or services that we or other third-party service providers offer or provide through it.
• to allow you to participate, using interactive features on our website, by way of User Contributions
• to create website usage statistics
• to communicate with you
• to respond to queries or requests submitted by you
• to provide you with relevant information from AdventuRush and/ or from agencies or organizations acting on our behalf of AdventuRush that you have expressly chosen to receive (e.g., newsletters)
• to review and respond to your feedback, comments, or other information that you choose to submit on the website via survey forms, etc.
• to be able to recognize, prevent and investigate attacks on this website
• to protect our rights and legitimate interests
• to enforce the terms of use of our website and other agreements, including for billing and collection purposes
• to comply with legal or regulatory obligations to public authorities
• for any other purpose with your consent

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal data for this purpose without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

4. Legal basis of the processing

We can only use your personal data if we have a legal basis for doing so. We process your personal data provided by you either (i) on the basis of our prevailing legitimate interest to achieve the purposes set out above; or (ii) on the basis of the necessity for the performance of the contract we have concluded with you or to take steps at your request prior to entering into such an agreement; or (iii) on a voluntary basis for specified purpose(s) in respect of which you have not indicated to us that you do not consent to the use of your personal data for that specified purpose(s); or (iv) on the basis of the necessity to comply with legal obligations to which we are subject. If we process your data based on your consent, we will ask for your consent in a separate process. You are free to withdraw your consent at any time by writing to us at the contact given in point no. 11.

5. Links to other websites and applications

The products and/or services on this Website may contain links to other applications whose privacy policies differ from ours. We strongly recommend that you review the privacy policy of every website or application that you visit prior to providing your personal data. We have no control over and assume no responsibility for the content, privacy policies or practices of such websites, applications, or the products and/or services that are offered thereon. If you provide your personal data to any of those websites or applications, as the case may be, then the processing of your personal data shall be governed by their privacy policies. This Privacy Notice applies to our Website only.

6. Transfer of your personal data

As far as this is necessary for the purposes set out above, we will transfer your personal data to the following recipients who have a need to know and who will process it for us based on our instructions and for no other purpose:

• Service provider(s) that we may use to support us on the functionalities and performance of the website as well as for the reasons consistent with the purposes for which information (including personal data) was collected and/or other purposes as per applicable law. However, please note that when you are re-directed to the payment gateway, please be sure to review any linked policies provided during payment processing as they will apply to you. We do not process any information related to payment and we shall not be responsible for the information that you provide to the payment partner when completing your transaction. This privacy policy applies to our website only. Similarly, please note that we do not authorize an end service provider to use your personal data for any other purpose(s) except for fulfilling their part of service. However, how the said service provider shall use the information shared with it is beyond our purview and control as they process your personal data as independent data controllers, and hence we cannot be made accountable for the same. You are therefore advised to review the privacy policies of the respective service provider whose products and/or services you choose to avail.

• Third parties to market their products and/or services to you if you have consented to receiving such marketing information or unless you have voluntarily provided such third parties with your personal data to receive such information.

• Public authorities (which includes government agencies, law enforcement and other public authorities) as required by applicable law to comply with legal obligations and respond to requests from them, to prevent or detect or investigate offences or cyber incidents or for the prosecution or punishment of offences, to raise or defend against legal claims and to protect our users, systems, products and/or services.

We may also transfer your personal data to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of our’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding in which personal data held by us on this website is among the assets transferred.

We only transfer your personal data to recipients that have an adequate level of data protection by implementing technical and organizational security measures, or we take measures to ensure that all recipients provide an adequate level of data protection as prescribed by applicable law.

7. Use by Minors

We do not knowingly collect or solicit personal data from minors. Our products and/or services are not designed for any person who is under 18 years of age, and we do not knowingly permit such persons to register with us for the provisions of products and/or services offered by us on our Website or permit such persons to share information through any of the web forms. Further, we do not undertake tracking and behavioural monitoring of children or targeted advertising directed to minors.

Any use of this website including the provision of personal data, usage information or other information to us by any minor shall be deemed to have been provided under due supervision and with the consent of such parents.

In the event that we learn, we have unknowingly collected personal data from a minor without verifiable parental consent, we will erase such information.

If you believe that we might have any information from or about a minor, please contact us immediately using the contact information provided in point 11.

8. Security of your personal data

We are strongly committed to protecting your privacy and the security of your personal data. Accordingly, we implement technical and organisational measures to protect personal data and other information that is processed by us from accidental loss, unauthorized access, use, alteration, and disclosure. Any payment transactions will be encrypted and processed through secure sites of approved payment gateways.

While we endeavour to always protect our systems, websites, operations and information against unauthorized access, use, modification, and disclosure, due to the inherent nature of the Internet, we cannot guarantee that any information, during transmission or while stored on our systems, will be safe and secure from intrusion by others.

You too have an important role in protecting your personal data. You should not share your user id, password, or other authentication data with anyone. You are responsible for always keeping it confidential. We do not ask you to share your user id or password with anyone. Further, you also have the option of not saving your banking or financial data, including details of your debit or credit card, on this website, so that you can reduce the risk of such data being accessed by any third party. It is also important for you to protect against unauthorized access to your login details including your electronic device(s). You are responsible to log off from your account on this website after use. We shall not be liable for any unauthorized use of your login details. If you have any reason to believe that your login details have been compromised, please contact us as detailed below.

9. Retention period

We will retain your personal data for as long as we reasonably consider it necessary for achieving the purposes set out under Point 3 above and as is permissible under applicable law. We will, in any case, retain your personal data for as long as there are statutory retention obligations or potential legal claims are not yet time-barred.

10. Your rights in connection with your personal data

We respect your right to access and control your information, and we will respond to your requests for information and, where applicable, will correct, amend, or delete your personal data. In such cases, we will need you to respond with proof of your identity before you can exercise these rights.

You can review and change your personal data by logging into the website by visiting your account profile page. You may also send us an email to correct or delete any personal data that you have provided to us. Please note that we may not be able to delete your personal data or usage information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages or might have been copied or stored by other website or application users.

Please note that applicable law might require that we cannot comply with every request. We will be required to keep your personal data due to statutory retention requirements despite your request for erasure.

Under applicable law, you have, among others, the following rights (under conditions set out in applicable law):

Right to access information about your personal data: At any point, you can contact us for a summary of personal data which is being processed, the processing activities undertaken, the identities of all those persons with whom your personal data has been shared by us along with the description of the personal data so shared, and any other information related to your personal data. You can also request for data portability.

Right to request correction: If your personal data is incomplete, inaccurate or misleading, or out of date, you can inform us about the inaccuracy, and your personal data will be corrected and updated. Notwithstanding the obligation on us to put in place all necessary means to maintain the accuracy of your personal data, you agree to provide us with accurate personal data at all times and you will notify us promptly upon any changes to your personal data.

Right to request erasure: If you believe that we should discontinue processing your personal data, you have the option to request the deletion of your personal data, unless retention is necessary for a legal purpose.

Right of grievance redressal: We are committed to protecting your personal data collected by us. However, in case of any act or omission regarding the performance of our obligation in relation to your personal data or in the exercise of your rights under applicable law, we encourage you to contact us using the contact details provided in point 11.

Right to nominate: In the event of death or incapacity to exercise these rights, you can nominate any other individual to exercise such rights.

Right to withdraw your consent to process your personal data: You can request us to restrict the processing of your personal data. You can withdraw your consent at any time, to the processing of your personal data for which consent was sought earlier. You can withdraw your consent easily by contacting us on the details given below in point 11. The withdrawal of consent previously granted for the processing does not affect the lawfulness of the processing until the withdrawal. If you have consented to our processing of your personal data, you have the right to withdraw your consent or unsubscribe to any service at any time, free of charge. However, opting out will result in cessation of the intended services.

Right to make a complaint to the Data Protection Board of India: You also have the right make a complaint to the Board, in such manner and as may be prescribed by the Board.

For exercising any of your rights, you can write to us at [email protected]. We will need you to furnish proof of your identity before you can exercise these rights. M&M may not be able to process any requests made in the event the user fails to identify themselves or if M&M is unable to authenticate such a user. M&M may also decline to process requests that are unreasonably repetitive, requiring disproportionate effort, jeopardizing the privacy of others, or would be extremely impractical.

M&M shall not charge you for fulfilling any of the above requests. However, if the fulfilment of any such request leads to certain costs being incurred by M&M, then M&M will notify you prior to processing such request.

It is important that the personal data we hold about you is accurate and updated. Please write to us if the personal data given to us changes during the period for which we hold it.

If you are no longer interested in receiving any correspondence and/or other marketing or promotional information from us, please e-mail your request to us at [email protected]

11. Contact details

Please address your requests, concerns, complaints, or questions concerning the processing of your personal data to:

Karthika Nair
Team Adventurush (Automotive)
Mahindra and Mahindra Limited,
Akurli Road, Kandivali East,
Mumbai 400 101,
Maharashtra, India
email id: [email protected]
[email protected]

12. Changes to the Privacy Policy

We reserve the right to change this privacy policy at our sole discretion at any time. Any material changes to the privacy policy will be posted on this page. We encourage you to review this privacy policy regularly for such changes. The updated privacy policy will take effect as soon as it has been updated.

I understand that I am free to withdraw my consent to the processing of my personal data, at any time, by writing to [email protected]. I understand that the withdrawal of my consent will not affect my personal data that has already been processed prior to the withdrawal of my consent.

This privacy policy was last updated as of 24th November 2023.

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